Curriculum
"From brief to box"
Insights
Fall 2018
The first term is focused on understanding the consumer and identifying a problem to be solved. Classes explore market research methods and strategy, product impact on human performance, and consumer-brand relationships.
Began working on integrative team project building a brand, identifying a target consumer, and developing a product brief.
Creation
Winter 2019
Second term took the opportunities identified in term one and pushed them through the creation process. Classes explored design thinking, product development, sustainable innovation, and sourcing and costing strategies.
Integrative team projects progressed, developing designs and prototypes while considering the brand strategy.
Strategy
Spring 2019
The third term developed business strategy thinking, understand international marketplaces, and construct efficient supply chains. Classes explored the intricacies of international businesses and supply chains, business planning tools, and marketing tools and strategy.
Our integrative team was challenged with developing a business and brand strategy considering short and long term horizons and launching in an international marketplace.
Internship
Summer 2019
The internship was an amazing opportunity to apply learnings and skills from the first three terms of the program. It also provided an opportunity to network and learn within an industry leading company.
For more info see the Nike Internship under the "Work" page.
Global
Fall 2019
Classes in the fourth term helped focused on the foundations of starting a business including, financial accounting, new venture planning, and global business management.
Integrative project continued developing a fully merchandised product line as well as a launch strategy for a new growth market.
Launch
Winter 2020
The final term culminated in delivering a fully developed brand and product with a go to market strategy as part of our capstone class. Also developed advanced management skills in the leadership class.
Additionally worked on consulting projects with companies within the industry. See special projects for more information.
Industry Travel
ISPO Munich
February 2019
Attended ISPO Munich in 2019 to discover industry trends, meet with vendors, and experience international retail. During trip also visited Adidas and Puma Global WHQ in Herzogenaurach.
NYC & Baltimore
February 2019
On return leg of ISPO trip visited UA HQ in Baltimore, MD and the Adidas Creator Farm in Brooklyn, NY. Additionally explored NYC retail including the Nike Innovation retail space.
Vietnam
November 2019
Visited manufacturing partners in Vietnam including Ching Luh, Pungkook International, and Cansports VG. Saw manufacturing lines and spoke with employees about their sustainability efforts and relationship with brands.
Hong Kong + China
November 2019
Traveled to Hong Kong to visit more retail and meet with UO's university partner HKRITA. Traveled to Dongguan, China to tour Crystal International Groups' apparel factory and innovations space and learn about their automation innovations and sustainability efforts.
Bend, OR
May 2019
Traveled to Bend, OR to visit with smaller outdoor brands such as Hydroflask, Ruffwear, Drinktanks and CVT. Valuable experience contrasting the company cultures and strategy of small outdoor vs global sports brands.
Outdoor Retailer, Denver
January 2020
Attended Outdoor Retailer: Snow and Sports show 2020 in Denver, CO. Explored trends in the industry, learned about shared sustainability efforts, and networked with various companies.
Other
Sustainability Club
Participated in Sustainability club which met to discuss trends in the industry, organized networking events and speaker series with industry professionals working in sustainability roles.
Domestic Manufacturing
Toured the Danner manufacturing facility in Portland, OR to experience the differences and similarities between domestic and international manufacturing facilities.
Peer Mentorship
Mentored a student in the class of 2021, helping network, apply for internships, and navigate the UO SPM program.
Story
In 2018, after 4 years learning and developing my engineering skills at SKYDEX Technologies, I decided it was time to take my career to the next level. I wanted to better align my skills as an engineer with my passion for sports and the outdoors. I also wanted to develop my business understanding in hopes of improving my ability to communicate with and lead a cross functional team.
After discovering the Sports Product Management program through the University of Oregon in Portland I knew it was time to head west. I set my plan in motion. I took the GRE, submitted my application, and got accepted. It was then time to sell my house, say goodbye to friends and family and move with my supportive girlfriend and two dogs to Portland.
